.2024 has actually been an unpredictable year for adtech funding.U.S.-focused adtech startups, as soon as familiarized to getting billions in financial backing yearly, have actually raised virtually $360 thousand thus far this year, placing it on course to become the industryu00e2 $ s slowest year in over a many years, every Crunchbase data. That slowdown results from market concentration, increased regulative tensions, as well as economical uncertainties.ADWEEK talked to five VCs who remain to invest in adtech business, in spite of these obstacles, concerning what they are actually trying to find and also what they prevent. Possibly unsurprisingly, these capitalists are actually targeting options in privacy-focused technologies as well as industry-specific locations including linked television.